2011 Promo campaign
«1.5 million UAH for fulfillment of wishes!»
Duration — 2 months. Participants — 2,0% of the population of Ukraine.
2011 Promo campaign
The purpose
Support and stimulation of sales of a product during the summer period.
Solved problems
SMS activity organization and providing of hotline during promo.
Creating promo web site.
Provision of and interaction between the three channels of communication with the participants: SMS, Hot Line, Web.
Instant identification of owners of promo encouragements (money resources) not less frequently than each 9 minutes.
Realization of remittances to participants by Aval-express train system.
Sending SMS-enabling mailings to participants prior to launch, as well as during promo.
Activation and support of SMS number GSM-operators.
2010 Promo campaign
«1 000 000 UAH for fulfillment of wishes by "Korona"!»
Duration — 2 months. Participants — 2,6% of the population of Ukraine.
The purpose
Creation of firm ring tones for mobile phone on subjects of the promo.
Instant identification of owners of promo encouragements (money resources and exclusive rings) not less frequently than each 11 minutes.
Realization of remittances to participants by Aval-express train system.
Conduct of SMS researching among participants.
Sending SMS-enabling mailings to participants prior to launch, as well as during promotion.
Music content distribution to the participants.
2009 Promo campaign
«One million UAH for fulfillment of wishes by "Korona"!“»
Duration — 3 months. Participants — 3% of the population of Ukraine.
The purpose
To increase product sales during the campaign, and to fix their level at the end of the promo.
Solved problems
SMS activity organization and providing of hotline during promo.
Instant identification of owners of promo encouragements (money resources) ) not less frequently than each 16 minutes.
Realization of remittances to participants by Aval-express train system.
Sending SMS-enabling mailings to participants prior to launch, as well as during promo.
Activation and support of SMS number GSM-operators.
Promo-action for "Sarmat" TM
«Feel the spirit of freedom! Free up time for yourself!»
Timeline — 4 month. Number of participants — 150 000 people.
Goals
To increase the amount of purchases of the product during the period of promo-action
Problems solved
Approvement of purchases via SMS.
SMS answers about registration in ad campaign, winning a prize.
Carrying out instant and on-line drawing of prizes.
Organization of purchasing the prize fund Distribution of instant prizes.
Development of web-interface to control the state of ad campaign.
Stimulating SMS deliveries for repeated participation.
SMS notiffiсations for winners about the prize shipment.
sarmat-sms-promo.mpg4.1 MBPromo video
For the first time! Interactive complaints book by SMS.
«My favorite Foxtrot»
Number of participants — 30 000.
Goals
To increase the loyalty and to create two-way communication channel with the consumer.
Problems solved
Assessment of the staff performance by SMS.
Voting for the best store.
Providing the Client with full information on the geography of SMS-assessments and progress of SMS-voting on the website of Message Group.
«Gillette M3 Power Nitro»
Time period — 4 months. Number of participants — 40 000 people.
Goals
To create the mechanics of prompt registration of the purchase and participation in drawing of the presents.
Problems solved
Unique codes generated.
Registration of the product code by SMS.
SMS-survey with the promo participants.
Stimulating SMS deliveries during the campaign.
On-line drawings of gifts.
«Join the star team and become famous with O.B.»
Goals
To boost loyalty.
Problems solved
Development of brand music content.
Reception of the product codes and gifts delivery to each buyer.
Deliveries that stimulate repetitive purchases.
Drawing of the main gift.
OB.mpg1.5 MBPromo video for O.B.
Marketing research for TM Prime Prime «The best from the best»
Time period – 3.5 months. Number of participants – 15 000 people.
Goals
To receive information about the preferences of the customers when it comes to choosing a product.
To motivate the customers to make repetitive purchases and register in the research.
To create a full database of participants.
Problems solved
Mechanics of the purchase confirmation without putting a unique layer on the product.
Providing the Client with reports on the project on the web-site in real time.
On-line prize-draw (plastic cards Visa, mobile phones Vertu).
SMS notifications of the participants on the received questionnaire and date of the prize draw.
Prime Video-001.mpg2.6 MBPromo video.
Get a new look with Gillette Venus!
Timeline — 3 month. Number of participants — 14 000 people.
Goals
To support and stimulate the amount of purchases of product in the summer time.
Problems solved
Participants register their codes with the help of SMS, Web or Hot Line.
Decrease the cost of gathering and processing of questionnaires of participants via SMS.
Displaying the results of SMS-questionnaires in the WEB-interface.
On-line drawings of prizes.
